AUSTRALIA & NEW ZEALAND

Fractional CFO & COO leadership for ambitious Australian businesses

Board-grade financial and operational leadership without the full-time cost. We work with professional services, technology & SaaS, healthcare & NDIS, construction, and recruitment & staffing firms.

  • CFO + COO in one engagementcommercial and operating rigour together
  • Brisbane-based, national reachonsite or remote across AU & NZ
  • Value-first feesstructured so we share the risk of delivering real outcomes

THE FRACTIONAL MODEL

The future is fractional

Fractional expertise, extraordinary results — senior commercial and operating leadership sized to your business.

Learn More About Our Approach

The Problem

Growing businesses face complex financial and operational challenges that require C-suite expertise, but many cannot justify the cost of a full-time CFO or COO. This creates a critical capability gap at exactly the wrong moment. Founders and leadership teams then become too diluted — trying to solve for growth and efficiency at once without the capacity to do either well.

The Solution

A fractional CFO or COO gives you access to enterprise-grade commercial leadership at a sustainable price point. You get the operating rigour, reporting discipline, and executive leverage of a seasoned C-suite hire — without the salary, equity, or long-term commitment.

“The fractional model delivers the expertise of a seasoned executive at a fraction of the cost, providing the strategic guidance growing businesses need exactly when they need it.”

Dean MorrisonFounder & Principal, X-fractional

Industries We Know Inside Out

Fractional CFO and COO leadership for founder-led and private businesses across Australia and New Zealand. The commercial disciplines are universal; the pressure points are not.

  1. Recruitment & Staffing

    Margin, cash and contractor scale

    • Contractor payroll funding and cash conversion
    • Gross margin erosion and discounting creep
    • Consultant productivity and desk economics
    • Payday Super readiness ahead of 1 July 2026
  2. Professional Services

    Agencies, consultancies and advisory firms

    • Utilisation, recoverability and WIP discipline
    • Project profitability visibility by client and engagement
    • Scope creep and unbilled work leakage
    • Partner-led delivery that does not scale
  3. Technology & SaaS

    Efficient growth, not growth at any cost

    • ARR, churn and net revenue retention reporting
    • CAC payback and burn multiple discipline
    • Investor and board-grade reporting packs
    • Revenue recognition and pricing model change
  4. Healthcare & NDIS

    Compliance-heavy, margin-thin operations

    • Price-limited revenue against award-driven wage costs
    • Rostering, utilisation and billable hour capture
    • Audit-ready governance and provider compliance
    • Claiming accuracy and receivables lag
  5. Construction & Trades

    Cash flow across long project cycles

    • Work-in-progress and progress claim accuracy
    • Retentions, variations and security of payment obligations
    • Subcontractor management and cost-to-complete forecasting
    • Tender margin discipline and job costing
  6. Not on the list?

    If you run a services-led business between $5M and $100M turnover, the operating levers are usually the same. Let's pressure-test yours.

    Book a Discovery Call

WHAT WE DO

Gain an unfair advantage through operational efficiency

We help you identify the value-creation priorities in your business, leveraging these specialist skills to get maximum ROI, faster.

  1. 01

    Strategy & Execution

    Craft and execute operational strategic roadmaps tailored to your business and sector.

  2. 02

    Functional Leadership

    Executive leverage through hands-on functional leadership of operational and finance teams and departments.

  3. 03

    AI Leadership

    Streamline workflows, implement AI-powered automation, and boost Consultant productivity across your business.

  4. 04

    Cost-Out Programmes

    Identify and implement cost savings initiatives that improve profitability without sacrificing quality.

  5. 05

    Talent Operations

    Optimise candidate attraction, search & match for Speed to Shortlist, better fill-rates, and lower Cost per Placement

  6. 06

    Contracting Operations

    Design, implement, and manage centralised contracting operations that are cash-efficient and compliant

  7. 07

    Offshoring & Outsourcing

    Design and implement effective offshore teams to reduce costs and scale operations efficiently.

  8. 08

    Org Design & Restructuring

    Run a lean, efficient organisational structure with the right staffing mix to maximise profitable growth

  9. 09

    New Growth Opportunities

    Identify and capitalise on entry into new market opportunities to fuel growth

  10. 10

    Systems Implementation

    Deploy scalable, reliable, and repeatable systems and technology that enhance both the customer experience and productivity.

  11. 11

    Financial Management

    Optimise cash flow and leverage insights & analytics to drive profitability

  12. 12

    Risk & Compliance

    Ensure your business meets its regulatory, contractual, and industry compliance obligations.

Dean Morrison, Founder and Principal of X-fractional

WHO YOU WORK WITH

Dean Morrison

Founder & Principal, X-fractional

Dean Morrison is the Founder & Principal of X-fractional, bringing 13 years of C-suite operational and financial leadership across London, Sydney, and Brisbane to growing businesses. He has held executive roles including COO, CFO, and CCO with one of the largest privately owned businesses in APAC, and has generated $20M+ in commercial benefit through operational initiatives throughout his career. Since X-fractional's inception, the firm has helped deliver $3M in EBITDA and cash improvement to clients.

  • Identify the commercial opportunities in your business with a considered plan to execute
  • Executive leverage - focus on growth while we handle operations
  • Better ROI, faster - specialist expertise without the full-time cost
  • Value-aligned fees - structured around the value we create, not just the hours we spend
  • Sector fluency across professional services, technology & SaaS, healthcare & NDIS, construction, and recruitment & staffing

PROOF

Commercial outcomes, not slide decks

A sample of engagements where operational and financial leadership changed the numbers — the same playbook we apply in professional services, technology & SaaS, healthcare & NDIS and construction.

  1. $600kTURNAROUND IN 2 MONTHS

    Rapid Profitability Turnaround

    How a fractional COO at just 10 hours/week transformed a loss-making $10M staffing agency into profitability in 60 days.

  2. 10 daysFASTER TIME TO HIRE

    BPO Speed to Hire Transformation

    How a fractional COO delivered $2M revenue uplift by transforming hiring speed for a leading Australian BPO.

  3. $3MIN ANNUALISED COST SAVINGS

    Offshoring Strategy

    How we helped APAC's largest privately-owned recruitment firm implement a successful offshoring strategy.

CLIENT VOICES

What leaders say after working with us

Founders, CEOs and boards on the impact of fractional operational and financial leadership.

★★★★★

Behind every great recruitment firm is an awesome COO. Unfortunately not every firm has the scale to employ a full time COO, which is why Dean, and his X-Fractional COO solution is such an important offering in the recruitment and staffing market. Whether you're growing, grown or diversifying, I recommend you seriously consider partnering with X-Fractional to ensure your growth is scalable and deliverable.

Charles CameronCEO, The Recruitment Consulting & Staffing Association (RCSA)

★★★★★

In the fast-paced world of recruitment, having a streamlined and efficient operations function isn't just a 'nice to have'—it's critical to sustained growth and performance. At Potentia, I saw first-hand how the right operational support can free up leadership to focus on driving revenue, developing talent, and delivering real value to clients.

x-fractional understands this better than anyone. They bring deep expertise, practical solutions, and a scalable approach that suits the dynamic needs of recruitment businesses. Whether it's optimising processes, improving systems, or providing fractional operations leadership, their impact is immediate and measurable. For any recruitment agency looking to sharpen its backend engine and grow with confidence, I wouldn't hesitate to recommend x-fractional.

Guy DayCEO, Kamal

★★★★★

Dean made an immediate impact. He recognised quickly the areas that would help us build a stronger foundation for sustainable growth.

Wendy MeadFounder & Managing Director, Pinnacle People

★★★★★

Dean's unique blend of agency experience as well as offshoring, in terms of building teams and taking offshore offerings to market, ensured he could hit the ground running with immediate impact whilst setting us up for success and growth as we entered the Australian market

Ross StewartCEO, Global Careers Africa

★★★★★

X-fractional has completely transformed our recruitment function. Dean was able to uncover bottlenecks quickly, craft a strategy for optimising the function, and then saw this through to execution. We are already seeing turnaround times in excess of 10 days faster within only a few months, which is also translating to speed to revenue. The team is working to standardised playbooks and engaging with his high-performance ethos. Dean's impact has been awesome.

Jeff BlakeCOO, Satellite Office

★★★★★

X-fractional were able to provide clarity and guidance on how to best structure our funding arrangements for our growing contractor book, which places us on a path to greater profitability

Chris YoungDirector, The 3Three Group

GET IN TOUCH

Let's talk about the value at stake

Tell us where the business is straining — cash flow, delivery, systems or reporting — and we'll come back with a clear view on the value that is available, how we would realise it, and an engagement structure that shares the risk.

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